Objectives and Strategies For Retail Wine & Spirits


  • Redefining Focus for Greater Margins and Profits

  • WineLine will create and implement strategies to:

  • Realign inventory with greater emphasis on limited distribution wines that require hand-selling

  • Cut back on mass merchandise wines and keep loss leaders to a minimum.

  • Showcase new emerging high profit spirit categories

  • Increase participation of distributors and suppliers

  • Introduce exciting new technology to assist customers and track all aspects of sales

  • Coordinate Tie-in Promotions with high synergy local businesses

  • Create exciting In-store Wine Tasting strategies and events at outside venues