Objectives and Strategies For Retail Wine & Spirits
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Redefining Focus for Greater Margins and Profits
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WineLine will create and implement strategies to:
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Realign inventory with greater emphasis on limited distribution wines that require hand-selling
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Cut back on mass merchandise wines and keep loss leaders to a minimum.
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Showcase new emerging high profit spirit categories
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Increase participation of distributors and suppliers
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Introduce exciting new technology to assist customers and track all aspects of sales
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Coordinate Tie-in Promotions with high synergy local businesses
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Create exciting In-store Wine Tasting strategies and events at outside venues
