Objectives and Strategies For Restaurants
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Work with restaurant management to streamline wine lists, create multiple types of lists and select wines that will produce more profit at more attractive prices for consumers
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Demystifying wine for restaurant wait staff
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Breakdown intimidating barriers and misconceptions about wine
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Simplify – make it easy to understand and easy to recommend to customers – teach basic fundamentals
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Training in communication skills and techniques to staff which will instill comfort level to recommend wine to every table
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Establish monthly targets to increase percentage of tables that order wine
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Create wine sales incentive programs for wait staff to significantly increase number of tables purchasing wine
