Objectives and Strategies For Restaurants


  • Work with restaurant management to streamline wine lists, create multiple types of lists and select wines that will produce more profit at more attractive prices for consumers

  • Demystifying wine for restaurant wait staff

  • Breakdown intimidating barriers and misconceptions about wine

  • Simplify – make it easy to understand and easy to recommend to customers – teach basic fundamentals

  • Training in communication skills and techniques to staff which will instill comfort level to recommend wine to every table

  • Establish monthly targets to increase percentage of tables that order wine

  • Create wine sales incentive programs for wait staff to significantly increase number of tables purchasing wine